It simply cannot be said enough: When it comes to wine, price does not equal quality. We’ve touched on this … Read more

The wine industry loves to complain about the 100-point scale and other such rating systems, so why do they promote … Read more

It may not be the equivalent of toilet paper as Annette Alvarez-Peters, the head wine buyer at Costco, so famously … Read more

Overcoming the intimidation factor, finding authenticity, good marketing and love. Detailing Tenet #7 in our Ten Tenets of Reverse Wine … Read more

There’s big money behind limiting consumer choice in wine. Tenet #6 in our Ten Tenets of Reverse Wine Snobbery details … Read more