THUMBING OUR NOSE AT OVERPRICED WINES SINCE 2011

Great wine doesn't have to be expensive.

Get our FREE GUIDE plus in-depth reviews of wines under $25 from Costco, Trader Joe's, Aldi and more. Not to mention exclusive flash deals with massive discounts you won't find anywhere else.

LATEST WINE REVIEWS

Our most recent picks by popular retailers, variety, region and more! Mostly under $25.

Browse By Retailer

BULK BUY Bulk Buy 8.3

Kirkland Signature Carneros Pinot Noir – Classic Value

An excellent example of the variety at a fabulous price, we review...

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KIRKLAND SIGNATURE 7.5

Kirkland Signature Stags Leap District Cabernet Sauvignon Review

Stags Leap at a substantial discount, but does it measure up? We...

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WASHINGTON 7.5

Greenwing Columbia Valley Cabernet Sauvignon Review

A nice burger wine from Duckhorn Vineyards, we review the Greenwing Columbia...

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9 Highly Recommended 91-93 Points

INSIDER DEAL! 91-93 Point Donati Ezio Cabernet Sauvignon 56% OFF

Donati returns with their flagship Cabernet for just $17.49 a bottle! Only...

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KIRKLAND SIGNATURE 7.5

Kirkland Signature Barolo – Big Name Little Price

Costco’s take on an iconic wine rarely found under $20, we review...

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MOSCATO 7.5

Member’s Mark Moscato d’Asti Review

Sweet and slightly bubbly, we review the Member’s Mark Moscato d’Asti sparkling...

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Browse By Specialty Lists

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ALDI 7.0

Tera-Box Pinot Grigio From Aldi

A simple and cheap Bota Box clone from Aldi. We review the...

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FRANCE 7.0

La Bellevie de Boise Red 3L Box Wine Review

Just good enough for the equivalent of $5 per bottle? We review...

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Insider Deals of the Week

Flash deals direct from the winery, 3–4 times a week. These sell out fast.

INSIDER DEAL! 91-93 Point Amavi Cellars Rosé 41% OFF FLASH DEAL
FLASH DEAL

INSIDER DEAL! 91-93 Point Amavi Cellars Rosé 41% OFF

Lovely Cabernet Franc Rosé from the Walla Walla Valley! A favorite producer is back. Don’t miss our special...

Save $68 (41% off)| 91-93 Points
$99.95 $168 for 6 bottles
GRAB THIS DEAL

Limited time. Winery Direct Deal. Purchases made at shop.reversewinesnob.com

INSIDER DEAL! 59% OFF Elkhorn Peak Napa Valley Pinot Noir FLASH DEAL
FLASH DEAL

INSIDER DEAL! 59% OFF Elkhorn Peak Napa Valley Pinot Noir

Perfect 10, 94-Point Napa Valley Estate Pinot from Elkhorn Peak Cellars. Complex, silky smooth and just lovely, don’t...

Save $95 (59% off)| 94+ Points
SOLD OUT! $162 for 3 bottles
SOLD OUT

Limited time. Winery Direct Deal. Purchases made at shop.reversewinesnob.com

INSIDER DEAL! Pure Petite Sirah Goodness From Frog’s Tooth Winery FLASH DEAL
FLASH DEAL

INSIDER DEAL! Pure Petite Sirah Goodness From Frog’s Tooth Winery

Save 47% on this pair of 94+ Point, Perfect 10’s, the 2021 and 2022 Frog’s Tooth Petite Sirah....

Save $72 (47% off)| 94+ Points
SOLD OUT! $152 for 4 bottles
SOLD OUT

Limited time. Winery Direct Deal. Purchases made at shop.reversewinesnob.com

INSIDER DEAL! 91-93 Point Donati Ezio Cabernet Sauvignon 56% OFF FLASH DEAL
FLASH DEAL

INSIDER DEAL! 91-93 Point Donati Ezio Cabernet Sauvignon 56% OFF

Donati returns with their flagship Cabernet for just $17.49 a bottle! Only 258 cases produced and 20 months...

Save $90 (56% off)| 91-93 Points
SOLD OUT! $160 for 4 bottles
SOLD OUT

Limited time. Winery Direct Deal. Purchases made at shop.reversewinesnob.com

INSIDER DEAL! 92-93 Point Meadowcroft River Trace GSM XX% OFF FLASH DEAL
FLASH DEAL

INSIDER DEAL! 92-93 Point Meadowcroft River Trace GSM XX% OFF

It’s a new vintage of this very popular, small production GSM blend from Meadowcroft Wines! Don’t miss your...

Save $208 (60% off)| 92-93 Points
SOLD OUT! $208 for 4 bottles
SOLD OUT

Limited time. Winery Direct Deal. Purchases made at shop.reversewinesnob.com

About Reverse Wine Snob

Wine doesn’t have to be expensive to be good! Jon Thorsen is an independent wine consumer who has been helping millions of people find great wines without breaking the bank since 2011. If you’re new to Reverse Wine Snob® sign up for my free guide and don’t miss our exclusive Insider Deals! Read more about Reverse Wine Snob in the news and about me.

What Our Readers Say

Thousands of happy wine drinkers and deal hunters.

“I've been following you for quite some time. Not sure how I stumbled upon your website (it's been that long), but finding it has been one of the greatest finds EVER for someone who, too, loves to drink wine regularly AND who loves to find inexpensive bottles that won't break the bank....”

Eric M. Phoenix, AZ

“Hey Jon! You do great work. I've bought a bunch of the Insider Deals and probably 80% of the wine I drink comes from them. Great values!”

Derek B. Denver, CO

“You have become our go-to person for wonderful wines and wine values. Please keep up the excellent job that you're doing!”

Richard C. Bala Cynwyd, PA

Great information here, you tell it like it is. I have been reading lots stuff from your website and buying some of the wine deals. We need more people like you in the wine business to make things more uncomplicated and enjoyable. Thank you Sir

Robert R Venice, FL

You have created a monster. My wife never drank wine before I met her, over 40 yrs ago. I have been trying to move her up the price scale ever since…if she saw Two Buck Chuck on sale or some other bargain (hey, look what I found for 4.99!) she was happy. I finally got her over $10. Now she gets your offerings and is over the moon to drink $60 wine for $20. Thanks so much.

Jay Y Pleasant Hill, IA

Thank you! I love what you’re providing to us, and have learned so much about wine.

Mary Kay S Chicago, IL

The #1 reason I signed up is that your website is very credible! I know this because I used to manage the wine dept. at my local Trader Joes!

John W Tucson, AZ

I only drink Reverse Wine Snob wine, it actually doesn't make sense to buy from a store. You don't get anything interesting, unique, and full of value otherwise

Noah C Kirkwood, MO

I love what you provide here for your readers. The “regular” guy stumbles through what to purchase with the vast amount of choices we have. We can trust you and your advice to help us along the way and get a great education too. Thanks again CHEERS!

Terry J. Mears, MI

Up to my 17th order in about 9 months or so.......LOVE the wine!

Derek S Westminster, CO

We have Trader Joes and Sams here in Asheville so your recommendations are soooooo helpful in cutting through the clutter for reasonably priced values!!!! I always look for bulk or highly rated wines and never been disappointed yet!! All the best!!

Jeff W Asheville, NC

Just picked up my shipment from UPS today (so glad you're offering that service btw as it's much easier than waiting at home). Tried the wine today and it was a hit!

Yvette F Knoxville, TN

I love the wines that you offer. I have sent your information to many people. I also split orders with friends. There are so many sites that inflate the retail so it looks like the deal is better than it is. I find that annoying and I distrust those sites. As a Certified Specialist of Wine and a retired wine distributor, I definitely appreciate your picks and your pricing. Cheers!

Lori P Longmeadow, MA

You guys are awesome! I've been following your recommendations for over a year now. And I'm loving the Insider Deals. Some of the finest wines I've ever experienced. Fantastic value!

Tom A Wenatchee, WA

Best thing I ever did is buy wine thru you…not been disappointed with any of them! Thank you SO MUCH!

Terri L Ludington, MI

By the way, you guys have a great company - smart concept, well executed. I may never have to make another trek to the wine store again. And your customer service is pretty darn good.

Stephen B Memphis, TN

You are doing a superb job with your postings. They are informative, entertaining and extremely important for those interested in the intriguing world of wine. Your postings are valuable to anyone who enjoys wine or is thinking about enjoying wine.

Richard C North Hills, CA

You are my #1 source of wines. I consistently get high quality wines at great prices through your deals. Well done!

Dave G Vedra Beach, FL

I wish I had tripled my order.

Jan B Sarasota, FL

Over the past three years, I’ve truly enjoyed the diverse selection of wines you’ve offered. I’ve also appreciated your prompt responses and the integrity with which you stand behind your wines. On one occasion, when we encountered a cork issue, you addressed it promptly and to my complete satisfaction.

Juan G Sterling, VA

I have to tell you that I have been really, really pleased with this whole reverse wine snob endeavor. The info you provided gives me enough to purchase with confidence. The shipping is unbelievably convenient. The wines are right in that price-tag-sweet-spot. And everything has been just as described. Great job.

Andre L Sarasota, FL

(Michelin-starred chef from Germany and certified Sommelier WSET level 3+): What I realized, decades ago, is that wine in the US, good wine, is much more(!) expensive than in Europe...to find these gems here, it needs commitment and love. So, I very much appreciate your work, for I’m with you on your verdicts 99% of the time.

Martin G Atlanta, GA

When I found your website, it was like I found home! There hasn't been ONE bottle that I haven't enjoyed. All the best, keep it coming!!

Nadine B Palmetto, FL

I really appreciate your service. All of the wines I have purchased have been very good and ones I would never have an opportunity to try otherwise.

Rich K Lincoln, NE

I enthusiastically applaud your business plan which bypasses the artificially inflated consumer wine prices we've seen take place over the last decade by avoiding the egregious markups instigated by big distributors, like Southern, Columbia and RNDC.

Jay R Lincoln City, OR

I love RWS!

Jean B Omaha, NE

I told myself no more wine this year! I still have 4 boxes sitting in my office that I don’t have room for. Now you send this delicious looking blend for this cheap price and I have to order it. Please stop sending all of the interesting selections of wine that I am forced to buy. Enough!! (all written in sarcasm font).

Elliot L New Orleans, LA

You are batting 1000% with me.

David M Fishers, IN

Very nice wine evaluations, with enough information concerning origin, grapes, time in barrels, costs, etc to make good decisions. I have bought 4 different wines from you, all very satisfactory and quite appreciated by guests.

Marc-Antoine L Chestertown, MD

I am very much enjoying the wines I have been getting from you. I have discontinued all other wine services as the quality of the wines you select seem superior to what I was receiving elsewhere.

Ritchie S Kansas City, MO

I love your approach to wine and all the great wine finds out there. It’s tempting to order almost every time you send out a deal. Keep up the great work, truly appreciated.

Keith H Prescott, AZ

I just want to say that I really appreciate what you guys have done with RWS. I discovered your site looking up Costco wine reviews and have been hooked on your insider deals ever since. I’ve been referring every friend I know.

Cristian R Portland, OR

Jon Thorsen you are the devil! I just told myself I dont need anymore wine as I put 8 bottles in my cart ! The last 3 I purchased were delicious ! Can’t wait to sample these.

Cyndi B Novato, CA

We purchased several times and have been massively impressed. Thank you.

Linda F Punta Gorda, FL

I've been following RWS for about a year now and want to start by saying I'm a huge fan! Every time I'm heading to Trader Joes or Costco I religiously check for the latest reviews you've posted ahead of time.

John R Alameda, CA

I have been buying your Insider Deals for about 3 years now and we have enjoyed every one of them. They are wines that we never would have found on our own along with a few that we were already familiar with like Pedroncelli and Amavi which is one of our favorites from Walla Walla. Also your prices are pretty amazing.

John M Boise, ID
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