INSIDER DEAL! Save 64% On Primo Pinot From Center of Effort

SAVE $35 A BOTTLE on this 92-93 point beauty! The fantastic Center of Effort Edna Valley Estate Pinot Noir is back at its lowest price ever.

A little over a year ago we offered the 2016 vintage of this wine, and it was received very well. With a normal price of $55, it's certainly not cheap but nevertheless pretty much par for the course for carefully made, estate, small production (just 22 barrels were produced) Pinot Noir aged for 19 months in French oak barrels.

Today you'll be happy to know that not only is the next vintage of the wine still excellent, but our deal price has decreased substantially, all the way down to $20 a bottle (a DISCOUNT of $35 a bottle or 64%).

This hand-harvested Pinot Noir comes from a mix of clones (52% heritage selections and 48% Dijon) all from the rocky and sandy soils of the Center of Effort estate vineyard along the south-facing slopes of the western Edna Valley. 20% whole cluster fermentation adds complexity to the final blend. The wine is aged in French oak (30% new, the rest a mix of second-fill and older barrels) for 19 months.

This wine is truly a labor of love as witnessed by the winemaking process itself:

We aim to craft a Pinot Noir that is true to the vineyard, with a stylistic emphasis on structure, elegance, and complexity. We farm rigorously, on a vine by vine basis, and harvest in sequential passes over an extended period of time. All fruit is picked during the cool nighttime and early AM hours, to ensure that it arrives intact and cold to the crush pad for sorting and processing.

We allow the native yeast strains resident on the fruit and in the vineyard to initiate fermentation naturally and to contribute their own unique signature to the fruit. A multitude of small-lot fermentations are managed entirely by hand – resulting in a varied palette of individual wines from which to select our final blend. Exclusive use of free drained wine, a long gradual elevage in new and second-use French oak barrels and careful blending precedes an unfiltered bottling at approximately 19 months of age.

We can heartily attest that all of this focus in the vineyard and spare-no-expense approach to winemaking pays off in the bottle. Josh Raynolds at Vinous agrees scoring it 92 points. Wine Enthusiast comes in at 91 points. We gave it 91-93 but would definitely put it at the high end of that range. If you'd like to give it a try yourself, now's the time with our giant discount.

The Center of Effort Edna Valley Estate Pinot Noir has an of SRP $55 and is typically only available from the winery at that price. Just 1,094 6-pack cases were produced. (Note that this is not the same wine as the confusingly named Center of Effort "Effort" Pinot Noir which is much higher production and retails for much less.)

Through today's Insider Deal you can get 3 bottles of the 2017 Center of Effort Edna Valley Estate Pinot Noir for $59.99, or just $20 each. That's a DISCOUNT of 64% or $35 a bottle!

Shipping is as always just $6.99. Buy multiples and you save even more since you'll never pay more than $6.99 shipping, no matter how many 3-packs you buy. Read on for our full review.

This 3-pack deal is available to ship to the following states: AZ, CA, CO, CT, DC, FL, IA, IL, KS, MA, MD, ME, MI, MN, MO, MT, NC, NH, NV, NY, OH, OK, OR, PA, TX, VA, WA, WV and WY. (These states are dependent on the individual licenses of the offering winery and are not representative of all our deals. Every deal can have different, sometimes more, sometimes less, states available.)

This limited time, winery direct offer ends Sunday 1/15/2023 at midnight (PT) unless it sells out sooner.

Clicking on the buy button above will take you to the site winedealmaker.com to checkout. If you don't see the embedded buy box click here to order.

From the winery:

The signature bottling of Pinot Noir from our Estate Vineyard is always crafted to be mid-weight, aromatic, and complex, with the structure to reward proper cellaring. 2017 was a growing season with some difficult moments. Poor conditions at flowering set us up for a tiny crop right from the start, and despite moderate weather through the summer, a labor day heat spike stalled the vines and further diminished the crop, which came in at just 1.3 tons per acre. Low yields contributed to very low pH, high acidity, and quality tannins. We expect this vintage to be quite long-lived.

Deep, dense red. Aromas of ripe red plum, espresso, loamy earth, and dried cherry. Flavors echo ripe plum, with new leather orange zest and rose hips. Lush, smooth palate feel, and is quite concentrated.

Grown, Produced & Bottled by Center of Effort Winery
14.1% Alcohol

The 2017 Center of Effort Edna Valley Estate Pinot Noir opens with a beautiful aroma of plum and black cherry plus bay leaf and other herbal notes plus touches of cranberry, flowers, licorice, tomato plant, rhubarb and much more. With wonderful complexity, there are lots of different nuances to discover as you sip and swirl.

All those same notes from the nose are also front and center in the mouth along with a nice earthy streak. The fruit is also a bit more tart, including lots of blood orange. The whole thing is wrapped up in a smooth, satisfying mouthfeel. This is absolutely lovely.

It ends dry and very long with lots of lingering tart fruit. Excellent!

Here's what people are saying about our Insider Deals:

"Jon, this is a wonderful wine all around. You have become our go-to person for wonderful wines and wine values. Please keep up the excellent job that you're doing! Regards, a very satisfied customer. "

"I opened up our first bottle last weekend and was blown away. "

"Wow!! Just got my shipment. It is absolutely tremendous. "

"Hi Jon, Best thing I ever did is buy wine thru you...not been disappointed with any of them! Thank you SO MUCH!"

"Would you happen to be offering this one again anytime soon? I regret not buying more. This was exceptional!"

"I am seriously considering having the Insider Deals as my primary go-to. Why did I not do this sooner? Thank you"

"The only thing I have ever been disappointed in with an Insider Deal is that I didn't purchase more."

"I love this wine I bought from you!!!! Thanks for doing what do do!!!"

"This an absolutely amazing wine, Jon...You've outdone yourself!"

"Thanks Jon. We already drank all 6 of the first order so we were ecstatic to see you offering it again. My wife and I both love it."

"You are a man after my own heart. I have always looked for the best and least expensive wine and you just made it easier. Cheers!"

"Hi Jon, well, I did something people have warned about - bought 6 bottles and should have bought 12!"

"Have had nothing but great bottles since I started ordering your recommendations. Thanks so much! "

"We've gotten in on three of the deals and have been VERY happy with the value. I originally was going to do a wine club thing but the insider deal appeals to me much more."

"The shipping on the Insider Deals is another great part of the deal. We recently paid $27 to a winery in California to ship 6 bottles (same packaging as the insider deals)....yikes!"

"Just got my 6 bottles and having my first glass. WHY, WHY didn't I buy a case??!!"

"I really missed the boat by only getting four bottles of this offer last month. Should have bought least at a case."

"My wife and I have really enjoyed getting to know new wines (and better than we used to buy!)​ Thanks for what you do and providing this service!​"

"Jon - you have to stop offering all of these amazing deals. My self discipline is fading fast!!"

"I recently took advantage of your offer. So glad I did, and now sorry I did not buy more (like all those quotes on your website!)"

"The wine is outstanding. I am so glad I bought a case."

" I only drink Reverse Wine Snob wine, it actually doesn't make sense to buy from a store. You don't get anything interesting, unique, and full of value otherwise."

"Jon, I should have bought more! Delicious!!"

"I am a Certified Specialist of Wine. I love your deals. You pick great wines!! Kudos to you for getting us great deals!"

"Wish I would have ordered more!! It was great. Looking back, I wish I didn’t open it at our annual pool party. It’s gone. **Sob**"

"thanks for the deal...this wine is spectacular for $12.50/bottle. I am used to buying big, bold, young cabs or old vine zins and paying considerably more multiples of this price."

"Hi Jon, just had to let you know that I love this wine!!!! Thanks for doing what you do."

"I have purchased many times over the last several months and loved the wines!"

"Seriously amazing deal!!! I love a bold red, and Reverse Wine Snob delivered!!! Perfect for a rainy night!!"

"AMAZING!! Damn, I should have bought a CASE!!"

"WOW. Just... wow. Absolutely delicious. If I knew it was going to be this good, I would have bought a case... or two. This was dead-center in the sweet spot of what I like. Thank you!!"

"I have loved all my RWS deals, can't wait to get this one."

"I know that you don't need to have 'customers' email you every time they like a wine that you have suggested/rated, and I have enjoyed many of your recommendations. But this Tannat was spectacular! Wow! That was amazing!"

"I finally opened a bottle of this and it did not disappoint. Delicious!!!"

"Thanks for a great service! We’ve been loving your emails and wine deals!"

"This insider deal is a great wine!!! So glad I got it!!"

"My Insider Deal arrived just in time for my celebration tonight and it’s absolutely delicious! Cheers!"

"Wish I had doubled my order!"

"I've gotten quite a few of these and loved them all -- keep them coming!"

"Wow - this wine is amazing!!! Glad I have two more bottles of it!!"

"Bought a case wish I had purchased 2-3 cases. Fantastic buy for the price."

"This Insider Deal was the best ever. This wine is amazing!!! Strongly recommend."

Get the 2017 Center of Effort Edna Valley Estate Pinot Noir while you can! It ends Sunday 1/15 at midnight Pacific.

If you have more questions or any trouble ordering, please check out our FAQ! Also please note that ordering accounts are not automatically created so there is no need to login unless you have previously ordered and checked the box to create an account during checkout (which is not required).