SAVE OVER $XX A BOTTLE on this 94-Point Cabernet Franc from the Happy Canyon of Santa Barbara. Today’s deal is the 2021 Martellotto Sotto Voce Cabernet Franc.
94 points from Decanter!
We love a good Cabernet Franc and today we’ve got a very nice one from Martellotto Winery.
Learn more about our winery direct INSIDER DEALS here.The grapes come from the Happy Canyon of Santa Barbara and everything about the wine is top notch, including the 24 months in French oak, 25% of which was new.
Of course the SRP is also up there at $75 a bottle!
That’s not the way we roll here at Reverse Wine Snob however, where our incredible discount is sure to make you happy…
For the next day you can get 3 bottles of the 2021 Martellotto Sotto Voce Cabernet Franc for just $XX.95 ($XX.XX/bottle). That’s a discount of XX% saving you over $XX a bottle!
Shipping and Ordering Info
This 3-pack deal is available to ship to the following states: AL, AZ, CA, CO, CT, DC, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, VA, VT, WA, WI, WV and WY. (These states are dependent on the individual licenses of the offering winery and are not representative of all our deals. Every deal can have different, sometimes more, sometimes less, states available.)
Shipping is a flat $7.99 per order, no matter how many packs you buy. Orders will ship via UPS Ground 5-10 days after the deal ends. If this is your first time ordering please check out the shipping section of our FAQ for more information.
For your convenience you also have the option to select a UPS Store/Access Point to ship to at checkout (with no extra fees) so you don’t have to be home to sign!
Read on for our full review.
Clicking on the Add To Cart button above will take you to our checkout at shop.reversewinesnob.com. Once there you can adjust the quantity of 3-packs in your order. Ends Sunday 2/1/2026 at midnight (PT).
From the winery:
Happy Canyon of Santa Barbara is where “most Bordeaux varietals planted in Santa Barbara County call home,” according to Decanter. Located on the warmest side of the Santa Ynez Valley, this AVA is known for producing reds with depth, power, and structure.
The name even dates back to Prohibition, when locals would “sneak off to Happy Canyon” for an illicit drink. It was the fourth region in Santa Barbara County to gain AVA status in 2009, and with just over 400 acres of grapes spread across fewer than a dozen vineyards, it’s as exclusive as it is special.
The 2021 Martellotto Sotto Voce Cabernet Franc is a perfect expression of Happy Canyon’s unique terroir. Bold dark berries, red currants, and a touch of tobacco create a wine with both intensity and finesse, all framed by smooth tannins and a long, lingering finish.
Varietal: 100% Cabernet Franc
Appellation: Happy Canyon of Santa Barbara
Aging: 2 years French oak, 25% new
Residual Sugar: 0
Cases Produced: 450Decanter – 94 Points: Sourced from vineyards in Happy Canyon and produced by Greg Martellotto, owner and winemaker of Martellotto Winery, this Cabernet Franc delivers total elegance. Savoury wild herbs, sweet bay leaf and spearmint lead the aromatics, followed by cherry fruit and slivers of dark chocolate. Robust tannins provide good grip, while the acid-driven finish is clean, long, and mouthwatering.
Produced and Bottled by Martellotto Cellars
14.5% Alcohol
Cork
And now on to our review:
The 2021 Martellotto Sotto Voce Cabernet Franc opens with aromas of black cherry and ripe blackberry plus a little spice, cedar and cigar box. It’s a nice start, just be sure to give it plenty of air.
The wine tastes smooth and features lots of structure plus similar flavors to the nose with some herbal notes, a touch of black olive and a bit of a meaty note. We also appreciate that it doesn’t have any of the underripe green notes common to this variety. Complex and easy to drink, this is a nice example of the variety.
It ends dry, long and grippy and was even a little better on day 2.
Cheers,
Jon
2021 MARTELLOTTO SOTTO VOCE CABERNET FRANC
Taste: 9 (91-93 points) Cost: 1
OVERALL RATING: 7.0
HIGHLY RECOMMENDED
Here’s what people are saying about our Insider Deals:
“I have tell you that I have been really, really pleased with this whole reverse wine snob endeavor. The info you provided gives me enough to purchase with confidence. The shipping is unbelievably convenient. The wines are right in that price-tag-sweet-spot. And everything has been just as described. Great job.”
“Hi Jon, Best thing I ever did is buy wine thru you…not been disappointed with any of them! Thank you SO MUCH!”
“Just love your site and the great deals on unique small production vino. You do an outstanding job!”
“Jon, this is a wonderful wine all around. You have become our go-to person for wonderful wines and wine values. Please keep up the excellent job that you’re doing! Regards, a very satisfied customer.”
“Wow!! Just got my shipment. It is absolutely tremendous.”
“Another terrific selection from Reverse Wine Snob. Keep up the good work!”
“I’ve bought a ridiculous amount of wine from your deals in the last year…I just want to say that I really appreciate what you guys have done with RWS. I discovered your site looking up Costco wine reviews and have been hooked on your insider deals ever since. I’ve been referring every friend I know.”
“I recently took advantage of your offer. So glad I did, and now sorry I did not buy more (like all those quotes on your website!)”
“I have been buying your Insider Deals for about 3 years now and we have enjoyed every one of them. They are wines that we never would have found on our own… ”
“The only thing I have ever been disappointed in with an Insider Deal is that I didn’t purchase more.”
“Received my shipment today and just cracked open my first tasting. It blew me away…I guess I have another top pick to my list. Can’t wait for my next glass…”
“You can count on great value from the wines offered.”
“the wine is, in a single word, superb! as have been all other wines offered and purchased since I first learnt about you…”
“love them all so far…Glad we ran across you. Too bad we can not order them all.”
“Also your prices are pretty amazing.”
“Hey Jon! You do great work. I’ve bought a bunch of the Insider Deals and probably 80% of the wine I drink comes from them. Great values!”
“The shipping on the Insider Deals is another great part of the deal. We recently paid $27 to a winery in California to ship 6 bottles (same packaging as the insider deals)….yikes!”
“Just got my 6 bottles and having my first glass. WHY, WHY didn’t I buy a case??!!”
“Would you happen to be offering this one again anytime soon? I regret not buying more. This was exceptional!”
“I am seriously considering having the Insider Deals as my primary go-to. Why did I not do this sooner? Thank you”
“I love this wine I bought from you!!!! Thanks for doing what do do!!!”
“This an absolutely amazing wine, Jon…You’ve outdone yourself!”
“Thanks Jon. We already drank all 6 of the first order so we were ecstatic to see you offering it again. My wife and I both love it.”
“You are a man after my own heart. I have always looked for the best and least expensive wine and you just made it easier. Cheers!”
“Hi Jon, well, I did something people have warned about – bought 6 bottles and should have bought 12!”
“Have had nothing but great bottles since I started ordering your recommendations. Thanks so much!”
“We’ve gotten in on three of the deals and have been VERY happy with the value. I originally was going to do a wine club thing but the insider deal appeals to me much more.”
“I really missed the boat by only getting four bottles of this offer last month. Should have bought least at a case.”
“My wife and I have really enjoyed getting to know new wines (and better than we used to buy!) Thanks for what you do and providing this service!”
“Jon – you have to stop offering all of these amazing deals. My self discipline is fading fast!!”
“The wine is outstanding. I am so glad I bought a case.”
“ I only drink Reverse Wine Snob wine, it actually doesn’t make sense to buy from a store. You don’t get anything interesting, unique, and full of value otherwise.”
“Jon, I should have bought more! Delicious!!”
“I am a Certified Specialist of Wine. I love your deals. You pick great wines!! Kudos to you for getting us great deals!”
“Wish I would have ordered more!! It was great. Looking back, I wish I didn’t open it at our annual pool party. It’s gone. **Sob**”
“Hi Jon, just had to let you know that I love this wine!!!! Thanks for doing what you do.”
“I have purchased many times over the last several months and loved the wines!”
“Seriously amazing deal!!! I love a bold red, and Reverse Wine Snob delivered!!! Perfect for a rainy night!!”
“AMAZING!! Damn, I should have bought a CASE!!”
“WOW. Just… wow. Absolutely delicious. If I knew it was going to be this good, I would have bought a case… or two. This was dead-center in the sweet spot of what I like. Thank you!!”
“I have loved all my RWS deals, can’t wait to get this one.”
“I know that you don’t need to have ‘customers’ email you every time they like a wine that you have suggested/rated, and I have enjoyed many of your recommendations. But this Tannat was spectacular! Wow! That was amazing!”
“I finally opened a bottle of this and it did not disappoint. Delicious!!!”
“Thanks for a great service! We’ve been loving your emails and wine deals!”
“This insider deal is a great wine!!! So glad I got it!!”
“I’ve gotten quite a few of these and loved them all — keep them coming!”
“Bought a case wish I had purchased 2-3 cases. Fantastic buy for the price.”
“We purchased several times and have been massively impressed. Thank you.”
“I love your approach to wine and all the great wine finds out there. It’s tempting to order almost every time you send out a deal. Keep up the great work, truly appreciated. ”
“Wish I had doubled my order!”
“By the way, you guys have a great company – smart concept, well executed. I may never have to make another trek to the wine store again. And your customer service is pretty darn good. Thank you. ”
“I am very much enjoying the wines I have been getting from you. I have discontinued all other wine services as the quality of the wines you select seem superior to what I was receiving elsewhere.”
“That’s tremendous…I wish I had tripled my order.”
Get the 2021 Martellotto Sotto Voce Cabernet Franc 3-Pack while you can! This deal ends Sunday 2/1 at midnight Pacific.
If you have more questions or any trouble ordering, please check out our FAQ or just click the Help button at checkout! No account is necessary to save your info for future orders or to checkout. GPay and Apple Pay are also enabled.
Bought This Deal? Leave A Review!
Reviews are from verified buyers only, please use the same email address as your order when submitting a review. (Email will not be displayed, it’s just for verification purposes.)
Submit your review | |
Very smooth red, with a nice warm after taste that doesn't coat the tongue, but hangs around in a great way.
This Cab Franc was very good , very tasty. I would like to order more but it says it’s sold out! Too bad! Yum!




